Question: Question 2 [65] Read the following and then answer the questions, Runners (Ltd) is a fictitious South Africa company that manufactures and sells running shoes

Question 2 [65] Read the following and then
Question 2 [65] Read the following and then answer the questions, Runners (Ltd) is a fictitious South Africa company that manufactures and sells running shoes in South Africa. Due to the economic climate, they have decided to expand and become a multi-national enterprise (MNE). Runners (Ltd) has approached you to assist them in achieving this goal. The company wishes to expand into the southern African region and nowhere else. Write a report to Runners (Ltd) in which you address the following: 2.1 Strategic orientation. Differentiate between the four different key orientations that Runners (Ltd) can follow. Based on their wish, suggest one of the orientations to them and explain your suggestion. (15) 2.2 Strategy Formulation. Outline to Runners (Ltd) the three key processes that are essential to strategy formulation (20) Strategy implementation. Outline to Runners (L.td) the three key areas for consideration applicable to strategy implementation (20) 2.4 Control and evaluation. Advise Runners (Ltd) on what five specific measures they should use to evaluate their strategic plan. (5) Notes: Illustrate your report with practical examples. Your report should consist of an introduction, discussion/body and a conclusion. In the discussion/body, clearly label the sections (2.1 to 2.4) that you are addressing. The marks are allocated as follows: Introduction (2) Discussion (60) Conclusion (3) 2.3

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