Question: Question 2 7 1 pts The technological environment that a company operates in represents all the discoveries made via science, inventions and innovation that impacts

Question

27

1

pts

The technological environment that a company operates in represents all the discoveries made via science, inventions and innovation that impacts the firm s marketing strategy. Which one of the following statements is false regarding the impact of technology on the firm s marketing endeavors?

It can help address social concerns

Technology can lead to new goods and services

Technology can improve existing products and customer service

Since it is equally accessible by all competitors, it offers limited competitive advantages

Technology can reduce prices through new production and distribution methods

Question 27 1 pts The technological environment that a company operates

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