Question: Question 2 7 3 pts Patrick wants to propose to his girlfriend and is currently looking for the perfect diamond ring. With little knowledge about

Question

27

3

pts

Patrick wants to propose to his girlfriend and is currently looking for the perfect diamond ring. With little knowledge about diamonds, he has been educating himself of the features of different diamonds by referencing product detail pages on Tiffany & Co

.'

s websites. Marketers would consider Patrick in the stage of the consumer decision

-

making process.

need

/

problem recognition

post

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purchase behavior and evaluation

decision and purchase

alternative evaluation

information search

Question 27 3 pts Patrick wants to propose to his girlfriend

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