Question: QUESTION 2 7 Please match the Description with the corresponding Marketing Era. Production Era Sales Era Relationship Era Tripe - Bottom Line Era A .

QUESTION 27
Please match the Description with the corresponding Marketing Era.
Production Era
Sales Era
Relationship Era
Tripe-Bottom Line Era
A. Consumers have to take whatever is available, marketing plays a relative insignificant role
B. Product availability exceeds demand. Company push hard and aggressive so inventories
don't pile up. Gained popularity after WWII
C. Customer orientation, organization research customers needs and wants.
D. Companies try to create financial profits, contribute to the society/community and engage in
sustainable practices.
QUESTION 27 Please match the Description with the corresponding Marketing Era.

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