Question $28(3$ points$)$

The electronic company you have worked for over the past $7$ years is reviewing it's

three to five year plan. The company is also looking at other factors such as the

progress it has made over the past several years. After completing a thorough

analysis, the company decides that the best way to grow is to enter into the

international marketplace. Their next step is to decide how to best approach it and

they realize that the most risky approach would be to get involved in

franchising.

licensing.

a strategic alliance.

foreign direct investments.

contract manufacturing.