Question: Question 2 8 With anthromorphism strategy ( i . e . , imbuing a brand with human - like features ) , brands can be

Question 28
With anthromorphism strategy (i.e., imbuing a brand with
human-like features), brands can be positioned as if they
are interacting with consumers thereby increasing
Concern
Connection
Cooperation
Communication
Credibility
Question 28 With anthromorphism strategy (i.e., imbuing a brand with human-like

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