Question: Question 2 9 1 pts The big idea in the campaign can be substituted for other brands in the same category. is the slogan that

Question 29
1 pts
The big idea in the campaign
can be substituted for other brands in the same category.
is the slogan that solves the company's problem with the consumer.
is the succinct expression of the solution to the piercing insight that connects the brand to the consumer problem.
can be explained in 15 words or less.
Question 29 1 pts The big idea in the campaign can

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