Question: Question 2 (a) (7 marks) How might group brainstorming address the paradox posed by the fact that, although creativity is essential for the survival of

Question 2 (a) (7 marks) How might group

Question 2 (a) (7 marks) How might group brainstorming address the paradox posed by the fact that, although creativity is essential for the survival of a modern business, many businesses are rigidly structured and are not conducive to the generation or spread of new ideas? (b) (4 marks) Outline the characteristics of group brainstorming that lead to its popularity. (c) (10 marks) A group brainstorming session is typically organised under the headings of preparation, execution and evaluation. Expand on these categories, listing and describing the essential components of each category. (d) (4 marks) Outline what you consider may constitute the most salient criticisms of the group brainstorming technique

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