Question: QUESTION 2 A A mission statement need not be lengthy to be effective. Elaborate THREE (3) elements in a mission statement (6 marks) B. Objectives

QUESTION 2 A A mission statement need not be lengthy to be effective. Elaborate THREE (3) elements in a mission statement (6 marks) B. Objectives are more specific targets of performance. They define the things that entrepreneurs must accomplish if they are to achieve their goals and overall mission. Explain FIVE (5) characteristics of a well-written objective. (10 marks) C. No strategic plan is complete until it is put into action. Entrepreneurs must convert strategic plans into operational plans that guide their business become visible. Discuss THREE (3) elements in strategy implementation. (6 marks) (Total: 20 marks)

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