QUESTION 2 a) b) c) Champ Hotels has adopted a repositioning strategy. Explain to the marketing manager of Champ Hotels the FIVE (5) factors or reasons why organisations will reposition their organisation in the minds of consumers and indicate how Champ Hotels went about repositioning the hotel. (18) No marks are awarded for theory and 10 marks are allocated to the application of the reasons or factors for Champ Hotels to reposition. (10) Mike wants to take his wife out on a weekend away and he wants to book a hotel room at Champ Hotels for the weekend. Explain to Mike the FOUR (4) types of post-buying evaluation responses that a consumer can experience after purchasing a product or a service and provide practical examples relating to the case study. No markS will be alocated for theory and 4 marks will be allocated for practical examples based on the case study. No mark will be allocated for theory and 2 marks will be allocated for the justification of the applicable role for Mike and for his wife. (4) Mike made a booking and paid for the room for his wife. Discuss the THREE (3) roles of a customer and explain which type of customer you think Mike will fulfil in this regard and explain the role that Mike's wife fulfils. (2)