Question 2 A company using a global standardization approach to multiple international markets would: Modify the product to achieve more realistic price points for countries with lower per capita income Modify the product to address different cultural tastes and preferences Utilize the same brand name in all markets Emphasize the same key features in its advertising to all markets Question 3 4 pts 3 pts

A company using a global standardization approach to multiple international markets would: Modify the product to achieve more realistic price points for countries with lower per capita income Modify the product to address different cultural tastes and preferences Utilize the same brand name in all markets Emphasize the same key features in its advertising to all markets