Question 2 a: Essay type question (20 marks) You are provided with the following information about XYZ business that has been operating for 5 years in South Africa in the formal clothing (work wear) business sector with its only retail outlet in the Menlyn Shopping Centre in Pretoria: a. XYZ has seen a dramatic drop of 40% in turnover per annum since the beginning of 2020. b. The CEO of XYZ is pondering the possible reasons for the drop c. The CEO has decided to proceed with primary research to try and find an answer to this problem. d. The CEO appointed you to present her with the flowing deliverables: 1. Provide a clear definition of the research problem that XYZ face (2 marks) 2. Identify four possible reasons for the drop in turnover over the past two years (8 marks). 3. Construct 10 questions that can be used in a survey questionnaire to find answers to the probable reasons that you have identified (the questions generated may be open or closed ended but must point to finding answers to the perceived problems of XYZ. (10 marks) HINT: Your essay must consist of at least three typed pages [20]