Question: Question 2 a) Explain the concept of Value chain analysis. (8 marks) b) Develop a value chain analysis of a business of your choice in

Question 2 a) Explain the concept of Value chain analysis. (8 marks) b) Develop a value chain analysis of a business of your choice in the retail or manufacturing Industry in Botswana. c) Evaluate Jones & Georges (2003) four building blocks of a competitive advantage.

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