Question: Question 2 (a) Explain the MARS model of individual behaviour. (30 marks) (b) Ken is a fresh graduate who has joined an automobile company as

Question 2

(a) Explain the MARS model of individual behaviour. (30 marks)

(b) Ken is a fresh graduate who has joined an automobile company as a salesperson. He is highly motivated and enthusiastic and understands his job duties well. He has been provided sufficient resources to do his job but due to the lockdown during the pandemic, the few trainings he received on product knowledge and selling techniques have been done online and his performance has not been very good.

Analyse the scenario above based on the MARS model of individual behaviour. (20 marks)

Remarks

Provide the answer as per marks given and word limit more than 1500 words.

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