Question 2

A manager has analyzed several cities W, X, Y, and Z for a new order fulfilment center for a Shop in Kuala Lumpur. The factors of business services, community services, real estate cost, construction cost, operating cost, business taxes, and transportation cost have been identified for the location decision analysis. The manager divides the factors into two categories: qualitative and quantitative factors. Operating cost, business taxes, and transportation are considered quantitative factors. The manager has conducted the survey to rank the weightage of all factors. Using the data in the following table, determine the best city for the new order fulfilment in Kuala Lumpur.

Factors	Weight
Operating costs/hour (RM)	0.3
Business taxes/percentage (%)	0.2
Transportation Cost/Ton (RM)	0.1
Business services (Score)	0.2
Community services (Score)	0.1
Real estate cost (Score)	0.05
Construction costs (Score)	0.05

Quantitative Factors	W	X	Y	Z
Operating costs/hour (RM)	8	12	10	9
Business taxes/percentage (%)	12	9	8	10
Transportation Cost/Ton (RM)	30	18	25	15

Qualitative Factors	W	X	Y	Z
Business services (Score)	7	9	5	4
Community services (Score)	5	7	6	7
Real estate cost (Score)	7	3	8	6
Construction costs (Score)	8	6	6	5

Note: Qualitative factors are rated on a scale of 1-10. A score of 1 represents the worst, and a

score of 10 represents the best. (15 Marks)