Question: QUESTION 2: (A) Use examples of your choice to demonstrate how each of the four (4) market targeting strategies has been employed by firms. (50%)

QUESTION 2: (A) Use examples of your choice to

QUESTION 2: (A) Use examples of your choice to demonstrate how each of the four (4) market targeting strategies has been employed by firms. (50%) (B) Draw and justify a product positioning map for one (1) of the following products. Ensure that you include at least three (3) competing offers in your positioning map. You are not allowed to look at both pri and quality as variables together. (50%) Spacetalk Sun Bear Sunscreen Relevant Chapter: Segmentation, Targeting & Positioning (Chapter 9 - Kotler et al,2013)

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