Question: Question 2 After purchasing a new oven and a cooking range, Martha was contacted by the store where she purchased the products. The salesperson inguired
Question
After purchasing a new oven and a cooking range, Martha was contacted by the store where she
purchased the products. The salesperson inguired about the delivery, installation, and her overall
satisfaction with the purchase. Such strategies employed by marketers help in reducing cognitive
dissonance.
True
False
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