Question: Question 2 Assessing external environmental factors NB: This question relates to Target market segment 1 (loyal Canvas & More customers) only. Required: 2.1 Explain how

Question 2 Assessing external environmental factors

NB: This question relates to Target market segment 1 (loyal Canvas & More customers) only.

Required:

2.1 Explain how each internal environmental factor listed below could impact engagement with a question sticker Instagram story:

2.1.1 Perception 2.1.2 Personality

2.2 Explain how the loyal Canvas & More customer base has been a reference group to prospective customers?

Tip for student: in preparing your answer, think about those great customer reviews that happy customers shared online!

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