Question: Question 2 Based on the following hypothetical scenario, answer the attached question. Please refer to the attached EP2833489B1 and US9491342B2 in PutraBlast. As the Chief
Question 2 Based on the following hypothetical scenario, answer the attached question. Please refer to the attached EP2833489B1 and US9491342B2 in PutraBlast. As the Chief Technology Officer of an established company AACarCam, manufacturing and sales of in-vehicle cameras for capturing a rear or front view of a vehicle and displaying the resulting image on a monitor disposed on an instrument panel is often used for such purposes as car parking assistance and improvement of a driving safety. Such an invehicle camera is attached to a part of a vehicle body and is connected to the monitor near a drivers seat via a connector and a wire harness, and image signals acquired by an image sensor in the camera such as a CMOS (complementary metal-oxide semiconductor) or a CCD (charge-coupled device) are transmitted to the monitor, depending on the models and variances that your company is producing. Your company currently own solely and fully a related patent EP2833489B1, and your production line is in Malaysia and the present market is Europe. The board of directors had decided to venture into US market, however, Magna Electronics Inc. approached your CEO after they knew the intention of AACarCam to enter US market. Magna is owning US Patent 9491342B2, however they do not / yet to mass produce any related camera module for car. Thus, Magna would like to sell outright of their patent to AACarCam. You are requested by the board of directors to look into the Magna patent and back with a proposal for way forward. a) Compare the two patents (EP2833489B1 & US9491342B2). Identify the similarities and differences. (10 marks) b) Work out a plan that you will act on in terms of how to assess the necessity of acquiring the Patent of Magna, as well as the determine the value of the said acquisition. (20 marks) c) You will definitely need a team to help you deliver the above said plan. Discuss the composition of the team, including to indicate who they are (in what position, in-house or external, how many of them, etc.) (5 marks) d) You need to ensure your team is motivated. Select a known model of motivation, and state it. Discuss how are you going to motivate your team based on the said model.
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