Question: QUESTION 2 Bases on the case study, answer ONE question only. Case Study: Operation Strategy A leading tier-1 automotive supplier for the production and processing

QUESTION 2 Bases on the case study, answer ONE

QUESTION 2 Bases on the case study, answer ONE question only. Case Study: Operation Strategy A leading tier-1 automotive supplier for the production and processing of rubber, plastics and metal with RM 1,680,000 sales revenue faced significant growth rates, but structures, process efficiency and financial performance did not follow accordingly and significant refinancing cash flow complications evolved. The Operation Director was tasked with reshaping the company operation strategy and strategy decision making process starting from Product selection and design: Quality, Process, Location. Layout, Supply Chain to Inventory management. An overall restructuring concept based on two potential operation strategy was developed 1) Differentiation Strategy or 2) Cost Leadership Strategy. Operation strategy influences the strategy and operation decision making process. Hence, a decision need to be made by the Operation Director to select either one of the operation strategy QUESTION 2A Based on the case study above, if the company selects "Differentiation" as the operation strategy. Analyze (with example) the strategy decision that should be adopted by the company in term of Product selection and design. Quality, Process, Location. Layout, Supply Chain. Inventory and Scheduling. [40 marks] OR QUESTION 2B Bases on the case study above, if the company select "Cost Leadership as the operation strategy. Discuss (with example, the strategy decision that should be adopted by the company in term of Product selection and design. Quality, Process, Location. Layout, Supply Chain. Inventory and Scheduling. [40 marks]

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