Question: Question 2 CallDrive is a business dealing in Mobile technology in Singapore. They are achieving high profitability and want to scale their business to the

Question 2

CallDrive is a business dealing in Mobile technology in Singapore. They are achieving high profitability and want to scale their business to the middle east and are considering Dubai, Kuwait, and Riyadh. The management of CallDrive is risk averse and want to do a comprehensive analysis of the middle east first. Consequently, the analysis can provide the relevant information whether or not to proceed in opening their stores across the middle east. The management has approached an outside consultant to assist with the decision.

Question: Describe how the consultant needs to proceed to assist the management with the best possible information to make the decision. (0.5 marks per point Total 6 Marks)

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