Question: Question 2 (Chapter reference: Ch5. Foundations of Planning) Gorge is a new businessman wants to open a jeans store. To compete with other existing companies,

Question 2 (Chapter reference: Ch5. Foundations of Planning) Gorge is a new businessman wants to open a jeans store. To compete with other existing companies, he decided to customise the pants according to the customer order. He can do a writing or drawing on the jeans to provide higher value with higher price than other competitors. Which competitive strategy Gorge has chosen to compete? Explain it in detail (CLO 2.1). (5 points)

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