Question (2) Choose a "World Class Organisation" and :discuss the following Why is this firm considered to be a world-class organization and what are its core values? (2 .1 Marks) Highlight the firm vision, mission, and objectives, explain the difference between a company's .2 vision, mission, objectives, and tactical plans. (2 Marks) What is the difference between a corporate strategy and a competitive strategy? Give one .3 example of each. (2 Marks) Explain the rationale for conducting a SWOT analysis before proceeding with the development .4 of the strategic plan (2 Marks) Apply SWOT Matrix to your chosen World class organization to better inform their strategies . 5 direction. (2 Marks) Do you agree or disagree with this statement "TQM starts at the top, where serious obsession .6 and commitment to quality and leadership must be demonstrated. Middle management also has a key role to play in communicating the message to members of staff". Justify your answer. (2 Marks)