Question: Question 2: Create a detailed case study that illustrates how Twitter changed their Changed their operating model ( how they do things ) through digitalisation

Question 2: Create a detailed case study that illustrates how Twitter changed their Changed their operating model (how they do things) through digitalisation to remain competitive. Focus on the operations performance objectives before the digital transformation, the transformation itself, and the improved operating model and operations performance objectives made possible because of digital technologies. (100 marks)

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