QUESTION 2 Customer benefits include time and effort. True False QUESTION 3 Customers are interested in a product's price because they are concerned about the value obtained in an exchange. True False QUESTION 4 Marketing consists primarily of selling and advertising. True False QUESTION 5 In marketing, a product can be a good or a service but not an idea. True False QUESTION 6 A target market a. is a customer group classified as people with similar demographic characteristics. b. is the same as a salesperson's prospective client list. c. is a specific group of customers on whom an organization focuses its marketing efforts. d. already has several competitors vying for customers' business. e. involves a large number of customers. QUESTION 7 Before marketers can develop an appropriate marketing mix, they must a. practice the marketing concept. O b. build relationships with stakeholders. c. collect in-depth, up-to-date information about customer needs. d. determine the customer lifetime value. e. adopt a sales orientation.