Question: QUESTION 2 (d) State FIVE (5) elements of culture that international marketer should aware when studying of culture. (e) Successful international marketing starts with cultural

QUESTION 2

(d) State FIVE (5) elements of culture that international marketer should aware when studying of culture.

(e) Successful international marketing starts with cultural sensitivity being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated and appreciated. Why should a global marketer be concerned with the study of culture?

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