Question: Question 2: Evaluate which illustrative pricing strategy is pursued by Dego Ride and GrabBike. Remember to justify your answer with pricing strategies matrix. (25 marks)

Question 2:

Evaluate which illustrative pricing strategy is pursued by Dego Ride and GrabBike. Remember to justify your answer with pricing strategies matrix.(25 marks)

Question 3:

Based on Boston Consulting Group matrix (BCG matrix), justify which quadrant of BCG matrix that Dego Ride belongs to. (25 marks)

Question 4:

Propose a marketing plan for Dego Ride in order to stay competitive in Malaysian motorcycle e-hailing industry. (25 marks)

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