Question 2

Given that the three countries mentioned in Q1 are not only geographically distant from PepsiCo's home base in USA and each other but also have distinct differences in administrative, cultural and economic characteristics, illustrate and explain how the CAGE framework can be useful in prioritising PepsiCo's international expansion strategy.

Answer this question in about 400 words and include an application of the CAGE model, showing your numerical assessment.

reference of question 1:

PepsiCo operates 45 plants, 490 distribution centres, warehouses and offices located globally, Australia, Chile, and Uzbekistan are being considered as a potential market for PepsiCo top global brands and everyday nutrient products. As a senior executive for PepsiCo you and your team have decided to adopt the four strategies in the Ansoff matrix to expand and grow the business.