Question: QUESTION 2 In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the over tim organizational culture non - personal

QUESTION 2
"In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the over tim organizational culture
non-personal communication channels
word-of-mouth influence
customer relationship
QUESTION 2 "In order to avoid shortsightedness, today marketers are moving

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