Question: Question 2 In reference to consumer involvement and passive learning theory, the degree of involvement may follow a central or peripheral route processing towards persuasion.

Question 2 In reference to consumer involvement and passive learning theory, the degree of involvement may follow a central or peripheral route processing towards persuasion. In context of subway advertising, examine the situations where each route will be followed by the travelers. Justify your discussion with relevant theoretical background. (30 marks) Question 2 In reference to consumer involvement and passive learning theory, the degree of involvement may follow a central or peripheral route processing towards persuasion. In context of subway advertising, examine the situations where each route will be followed by the travelers. Justify your discussion with relevant theoretical background. (30 marks)

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