Question: Question 2 Individual Project (20%) Title: Consumer Perception and Behavior According to the psychological model of Health Belief Model (HBM), consumer behavior could be predicted

Question 2 Individual Project (20%) Title:

Question 2 Individual Project (20%) Title: Consumer Perception and Behavior According to the psychological model of Health Belief Model (HBM), consumer behavior could be predicted towards health care services. Factors influencing health behavior includes (1) perceived severity, (2) perceived susceptibility. (3) perceived benefits, (4) perceived barriers, (5) cues to action, and (6) self-efficacy. Briefly identify the meaning on any of the FIVE (5) factors, and apply it to consumers' behavior towards the purchase and consumption of 'Organic fruits/ vegetables'. The learning outcome of this project is to illustrate the consequences of unhealthy eating habits of consumers. (2000 words report) (Total: 100 marks)

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