Question: Question 2 International licensing can be profitable because the licensing firm can tap into new markets while incurring little additional commitment of cash or human

Question 2

International licensing can be profitable because the licensing firm can tap into new markets while incurring little additional commitment of cash or human resources. The downside to licensing is the loss of control over what the licensee will do when granted the license.

Instructions:

Identify three products that you believe could be licensed successfully. Explain why?

Identify three products that you believe will not be licensed successfully. Why is this so?

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