Question: Question 2 Jackson first started his work as a marketing executive officer with a foreign company. In five years times, he has been promoted as

Question 2 Jackson first started his work as a

Question 2 Jackson first started his work as a

Question 2 Jackson first started his work as a marketing executive officer with a foreign company. In five years times, he has been promoted as the Director of Marketing Department. As the head of the department, he is authorised to delegate work, provide supervision and feedback as well as monitoring his subordinates' performance. Currently, there are 30 members in the department with a mixed of young graduates and senior employees who have been working for more than 10 years in the company. In recent times, Jackson found out that the team's performance began to decline. After meeting with his subordinates, he felt that the marketing team was not cohesive where the team members did not seem to be concern about each other. The employees tend to decrease the levels of dedication and effort they put into their tasks at work. When he reviewed the past records of the department's performance, he found out that the employees slacked off because they are not being rewarded or recognised enough which leads to disengagement. Source: This is a self-developed case scenario. (b) Assuming you are the CEO of the company, suggest FOUR (4) methods that can be used by Jackson to improve the cohesiveness of the marketing team. Support your answer with the importance of team cohesion for an organisation. (20 marks)

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