Question: Question 2 Keep Me Safe is an organisation that specialises in educating women about how to keep themselves safe. In recent times, they developed and

Question 2 Keep Me Safe is an organisation that

Question 2 Keep Me Safe is an organisation that specialises in educating women about how to keep themselves safe. In recent times, they developed and is distributing a product called POW which can help, to a great extent, to ward off undesirable attacks. Given the nature and climate of what is happening in 'Every Man Fi Himself Island', this product seems very attractive. A. Describe THREE (3) functions that Keep Me Safe marketing channel members can perform. (6 marks) B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use in promotion of its new product. (6 marks) C. Suggest which channel would be BEST suited for distributing this new product across the island. (8 marks) (Total 20 marks)

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