Question: Question 2 (Marks: 15) Compare internal and external strategic alignment in strategic management. Use your own words and examples to illustrate your understanding. Marks will

Question 2 (Marks: 15) Compare internal and external strategic alignment in strategic management. Use your own words and examples to illustrate your understanding. Marks will be awarded as follows: Explanation of each concept in your own words (4) Detailed, original example of each concept (6) Analysis of the key similarities and differences between the concepts (5).

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