Question $2$

$($Marks: $20)$

Q$\mathrm{.}2.$ The BCG growth$-$share matrix and the General Electric $($GE$)$ market attractiveness

$/$strength matrix are the most well$-$known models used for analysing the product

portfolios of a company $($Makhita & Cant $2020).$ Using original examples of your

choice, not from the textbook or Learn, explain each of the four quadrants in the

BCG growth$-$share matrix.

Question $3$

$($Marks: $20)$

Q$.3$ Using your own detailed original examples, not from the textbook or Learn, discuss

$(20)$

any ten intangible brand elements.