Question 2 (Marks: 35)

Describe the elements in the micro-environment with application to the case study. (10)

Part of a business plan is a general company description that explains the business. General management of a business are found at various hierarchal levels and in various specialised functional areas. Conduct research on a business of your own choice and then write a report applying the following themes from your prescribed text to the business:

The general description of the venture (Chapter 3, section 3.3.6.1)

The fundamental requirements for a new venture opportunity (Chapter 2, section 2.7.3.2);

Examples of different levels and functional areas of management (Chapter 6, section 6.4).

The Independent Institute of Education (Pty) Ltd 2023

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Instructions and tips:

A word limit of 1200- 1400 words applies. Markers will disregard any text beyond this limit.

Please indicate the word count at the end of your answer;

A report requires headings, a clear introduction and conclusion, and well-constructed

sentences;

Include a description of your selected business in your introduction;

Apply relevant, referenced theory from your textbook (chapters and sections provided

above) and additional credible sources;

Application of the theory is required to the selected business;

Refer to the rubric for mark allocations.

NB Your lecturer/tutor will not mark beyond the maximum word count for the question. For example, if you exceed the 1400-word limit by submitting a 1600 answer, you could lose all marks allocated to any sections/arguments that fall into the 200 words not marked.

Marks will be allocated according to the table below and the rubric at the end of the paper.

Criteria Points for Consideration Marks

Content of answer

All main themes are covered;

Relevant theory is included;

Comprehensive application to the

selected South African business;

Evidence of further research beyond the

textbook;

Use of credible sources.

/30

Sentence structure, grammar and spelling

Use of headings;

Introduction and conclusion evident;

All sentences are well constructed;

Spelling, grammar and punctuation.

/5

TOTAL /35