Question $2($Marks: $40)$

You are a member of a product development team at a technology company. The company is looking

to diversify its product portfolio by introducing cutting$-$edge $$TechWear$$ wearable clothing

incorporating advanced biometric sensors that provide real$-$time analysis of various health metrics.

The target audience is health$-$conscious individuals aged $25-45$ who lead active lifestyles and value

comprehensive health insights. However, the company is unsure which features customers are looking

for or whether there is sufficient demand. The company tasks you with writing a report covering the

following themes:

$$ The stages in product design

$$ Marketing research methodology