Question 2 Match each example with the corresponding important business objectives companies achieve by investing in Walmart is the most efficient retail store in the world as result of digital links between 1. Feedback suppliers and stores 2. Business process Apple transformed old model of music distribution with iTunes. Mandarin Oriental hotel uses IT to keep track of its customers' preferences 3. Value Chain Verizon used web based digital dashboard to update managers with real-time data on 4. Operational Excellence customer complaints, network performance, and line outages so that the managers will not misallocate employees, services, and inventory. 5. Customer and Supplier intimacy To keep up with its competitors, Citibank introduced ATMs (Automated Teller 6. Improved Decision Making Machines). 7. New Products, services, and Business Models 8. Survival