Question: Question 2. (maximum 100 words only) Sephora has introduced a new eyeshadow pallette by Huda Beauty called Super Eye Shadow and priced it at 199

Question 2. (maximum 100 words only)

Sephora has introduced a new eyeshadow pallette by Huda Beauty called Super Eye Shadow and priced it at 199 Aed (Actual price is 278 Aed) for the month of November 2020 only. Explain the concept of trial pricing. Why would a retailer implement this pricing strategy?

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