Question 2 (Maximum marks 10 and Word count max 500 words)

Imtiaz is the biggest retail chain storming in business with massive sales and a customer base, backed with 7000+ employees, 400K+ loyal customers across Pakistan, and 16 branches located in Karachi, Gujranwala, Faisalabad, Islamabad & Lahore.

The success story of this company dates back to 1955. Imtiaz was started as a small corner shop; with the simple idea of selling more for less, this idea has grown over the last 65 years turning Imtiaz into a retail giant on top of its game. The never-ending hard work empowered it to gain the title of the fastest-growing retail chain in Pakistan.

Imtiaz is providing a one-stop solution that offers, 52000+ products, holding 10,000+ brands along with the best prices and promotional deals for its customer base; we feel honored to serve. Over 250,000 shoppers visit our branches each day, while simultaneously building a close relationship with our 85,000 growing unique clients, Imtiaz secured a position that most retailers dream to acquire.

At Imtiaz, they provide flexible timings allowing customers to shop more conveniently in a safe and secure environment. Our Imtiaz Mega, Imtiaz Super Market, and Imtiaz Xpress facilities allow customers to find Imtiaz as the ultimate one-stop-shop under one roof!

After COVID-19 consumer buying behavior has changed and most of them are willing to buy from online platforms to avoid social contacts. Currently Imtiaz has a service of delivering at your door step where you book your item in a list and they do deliver it to you. In order to fulfill the current demand now Imtiaz is planning to open their e- commerce store. Being Manager Information System of Imtiaz you need to use the above scenario by following SDLC phases for Developing Business / IT Solutions in the light of Ecommerce Commerce Systems and Decision Support Systems.

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