Question: Question 2 (Maximum marks 15) Analyze the both competitive strengths and market strategies of world major global mobile and telecommunication companies such as Samsung ,

Question 2 (Maximum marks 15)

Analyze the both competitive strengths and market strategies of world major global mobile and telecommunication companies such as Samsung, Apple, Huawei, OnePlus, Oppo, Vivo, Sony, Nokia and classify their competitive characteristics beingmarket leader, challenger, followers or nicher.

Also analyze what factors caused market leader Nokia losing its global domination in the mobile industry to marketchallengers such as Samsung and Apple.

Question 3 (Maximum marks 10)

Watch the following TVC add and explain in details as which market segmentation bases this business is using to identify and serve its target market customers?

https://www.youtube.com/watch?v=OP0uJRq4Rc8

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