Question $2$: Multiple choice $(38$ marks$)$ When a supermarket dumps a lot of products into a basket at a special price.

This technique is called: $(2$ marks$)$

a$)$ Advertising

b$)$ Publicity

c$)$ Personal sales

d$)$ Special promotions

Answer Key:

Which of the following people will be considered by customers as the most

important person in a business? $(2$ marks$)$

a$)$ The owner

b$)$ The administrative clerk

c$)$ The shelf merchandiser

d$)$ The department manager

e$)$ None of the above answers provided

Answer Key:

The end of a product life cycle is when $(2$ marks$)$

a$)$ The price is very high

b$)$ The demand for the product is very high

c$)$ The price of the product is very low.

d$)$ None of the above answers provided

Answer Key:

The pricing policy applies to the methods and tactics that are applied in the

business. $(2$ marks$)$

a$)$ True

b$)$ False

Answer Key: The difference between advertising and publicity lies in the fact that there is a

more favorable reaction to advertising. $(2$ marks$)$

a$)$ True

b$)$ False

Answer Key:

Positive publicity can change the life cycle of a product. $(2$ marks$)$

a$)$ True

b$)$ False

Answer Key:

Businessmen are often set against advertising because their expectations

regarding immediate results are too high. $(2$ marks$)$

a$)$ True

b$)$ False

Answer Key:

The economic value that a business adds to the cost price of a specific product is

also known as: $(2$ marks$)$

a$)$ Net purchases

b$)$ Stocktaking

c$)$ Gross profit

d$)$ Net profit

e$)$ All of the above

Answer Key:

Advertising can improve a bad product or service. $(2$ marks$)$

a$)$ True

b$)$ False

Answer Key: A market possibility is usually evaluated in terms of maximum sales per year of

that product or service. $(2$ marks$)$

a$)$ True

b$)$ False

Answer Key:

Trademarks do not usually play a major role in the marketing of a product. $(2$

marks$)$

a$)$ True

b$)$ False

Answer Key:

Almost all manufactured products have a limited life span. Which of the following

influences the life span of manufactured products? $(2$ marks$)$

a$)$ Changes in consumer preferences

b$)$ Effective advertising

c$)$ Changes in the buying power of the consumer

d$)$ All of the above

Answer Key:

The gap theory addresses the separation between $(2mark{s}_{}$

a$)$ Purchases and Sales

b$)$ Salespersons and Customers.

c$)$ Marketing Management and Marketing concept

d$)$ Production Sector and Consumer sector

e$)$ None of the above

Answer Key:

Total for multiple choice: $38$ marks

The marketing concept is based on the following: $(2$ marks$)$

a$)$ Consumer Orientation

b$)$ Profitability

c$)$ Organizational integration

d$)$ All of the above

Answer Key:

The element of marketing consists of the following: Persons, Price, Place,

Production, and Promotions. $(2$ marks$)$

a$)$ True

b$)$ False

Answer Key:

Marketing management can also be seen as the process of attracting new clients.

$(2$ marks$)$

a$)$ True

b$)$ False

Answer Key:

A high stock turnover rate normally leads to higher prices. $(2$ marks$)$ a$)$ True

b$)$ False

Answer Key:

Advertising can be described as an oral presentation in a conversation situation

with one or more potential buyers, to stimulate sales. $(2$ marks$)$

a$)$ True

b$)$ False