Question 2 of 4 Question 2 Save Answer 25 points This question has 2 parts. Attempt both parts 'a' and "b" 2 (a): Google's acquisition of Motorola Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies alongside Amazon Apple and Facebook. In 2012, Google LLC Acquire the Motorola Inc. which was an American multinational telecommunications company designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers After having lost $4.3 billion from 2007 to 2009, the company had a difficult time and as a result, was sold to Google in 2012. Please answer the following question in the context of this acquisition Google's acquisition of Motorola is a kind of growth strategy What kind of growth strategy is this? Explain your answer. (8 Marks) What are the benefits of this kind of growth strategy? (7 marks) 2 (b): Netflix versus Volkswagen Netflix was first founded in August of 1997 by two serial entrepreneurs Marc Randolph and Reed Hastings. The company started out in Scotts Valley, California and has grown to become the world's leading internet entertainment platform. When I first opened, Netflix was purely a website-based movie rental service. Later, they start producing their own movies, series, and drama. So, it was growth form movie renting to movie production Volkswagen AG, known internationally as the Volkswagen Group, is a German multinational automotive manufacturing company which manufactures a large variety of automobiles Volkswagen stopped up its efforts to become the world's number one carmaker in July 2012 by buying up the Porsche - the luxury sports car manufacturer Porche was thus Integrated into Volkswagen Joining the likes of Audi, SEAT, Bugatti Bentley and Skoda (which are VW subsidiaries) Thus, Volkswagen's acquisition of Porche is a form of growth strategy 1. Both companies followed the concentration strategies. Analyze and describe how are they different or similar in their diversification strategy? (10 Marks), Question 2 of 4 Question 2 Save Answer 25 points This question has 2 parts. Attempt both parts 'a' and "b" 2 (a): Google's acquisition of Motorola Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies alongside Amazon Apple and Facebook. In 2012, Google LLC Acquire the Motorola Inc. which was an American multinational telecommunications company designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers After having lost $4.3 billion from 2007 to 2009, the company had a difficult time and as a result, was sold to Google in 2012. Please answer the following question in the context of this acquisition Google's acquisition of Motorola is a kind of growth strategy What kind of growth strategy is this? Explain your answer. (8 Marks) What are the benefits of this kind of growth strategy? (7 marks) 2 (b): Netflix versus Volkswagen Netflix was first founded in August of 1997 by two serial entrepreneurs Marc Randolph and Reed Hastings. The company started out in Scotts Valley, California and has grown to become the world's leading internet entertainment platform. When I first opened, Netflix was purely a website-based movie rental service. Later, they start producing their own movies, series, and drama. So, it was growth form movie renting to movie production Volkswagen AG, known internationally as the Volkswagen Group, is a German multinational automotive manufacturing company which manufactures a large variety of automobiles Volkswagen stopped up its efforts to become the world's number one carmaker in July 2012 by buying up the Porsche - the luxury sports car manufacturer Porche was thus Integrated into Volkswagen Joining the likes of Audi, SEAT, Bugatti Bentley and Skoda (which are VW subsidiaries) Thus, Volkswagen's acquisition of Porche is a form of growth strategy 1. Both companies followed the concentration strategies. Analyze and describe how are they different or similar in their diversification strategy? (10 Marks)