QUESTION 2 One reason why sampling is a much better promotion than couponing for a low-calorie beer, is that consumers generally do not believe a low-calorie beer can taste good. True False QUESTION 3 One criticism of the use of franchise building sales promotions is that they do not communicate information about a brand's unique features or the benefits of using it, so they do not contribute to the building of brand identity and image. O True O False QUESTION 4 The mis redemption of coupons used to be a much bigger limitation of using coupons before the advent of price scanner technology in supermarkets. O True O False QUESTION 5 If both you and your competitors decide to cut back promotions, everyone's market shares and profits will stay low. O True O False