Question 2: Planning begins with an effective mission statement. It is a concise statement of the organization's reason for existence, its purpose and its overall intention. The three parts of a Mission Statement are . The Key Market - Who is your target audience? ... . Your Contribution - The next component to a successful mission statement is outlining your contribution. ... . Distinction - The next component to a highly effective mission statement is distinction. Berkeley College's mission statement is "Berkeley College empowers students to achieve lifelong success in dynamic careers." If you were to start your own college to compete with Berkeley College, what would your mission statement be? Write exactly the mission statement, then below explain the rationale in one paragraph