Question: Question 2 Procter & Gamble introduced Old Spice High Endurance antiperspirant, targeted to teenage boys who don't watch much TV . P&G handed out samples
Question
Procter & Gamble introduced Old Spice High Endurance antiperspirant, targeted to teenage boys who
don't watch much TV P&G handed out samples at skateboarding events and sponsored a contest for the
"highschool football player of the year." P&G emphasized which promotional element in this example?
public relations
personal selling
word of mouth
sales promotion
advertising
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