Question 2: (Product Line) Consider the Product line pricing problem discussed in class. Assume that every consumer in the market buys at most one toy. The following table gives you the WTP for two segments. (i) If we are to launch only one version, which one should it be and what should be the price? (ii) Should this firm launch multiple versions? If yes, what prices should we choose and what would be total profits? If no, why not? Question 3: Perceptual Maps: Replicate the analysis done in the "MDS application - Business schools" using any product category of your choice (except perhaps business schools and beer category - as these are presented in module slides). Steps: 1) Think of a product category of your choice. 2) Think of 912 brands in that product category. 3) Follow the seven steps given in "b-school similarity perceptual map" spreadsheet to generate the perceptual map for the chosen category. 4) Copy and paste the perceptual map into your exercise word document. 5) Based on your experience with the product category, please provide with your thoughts on the possible x-axis dimension and y-axis dimension. A. Question 2: (Product Line) Consider the Product line pricing problem discussed in class. Assume that every consumer in the market buys at most one toy. The following table gives you the WTP for two segments. (i) If we are to launch only one version, which one should it be and what should be the price? (ii) Should this firm launch multiple versions? If yes, what prices should we choose and what would be total profits? If no, why not? Question 3: Perceptual Maps: Replicate the analysis done in the "MDS application - Business schools" using any product category of your choice (except perhaps business schools and beer category - as these are presented in module slides). Steps: 1) Think of a product category of your choice. 2) Think of 912 brands in that product category. 3) Follow the seven steps given in "b-school similarity perceptual map" spreadsheet to generate the perceptual map for the chosen category. 4) Copy and paste the perceptual map into your exercise word document. 5) Based on your experience with the product category, please provide with your thoughts on the possible x-axis dimension and y-axis dimension. A