Question: Question 2 Retail stores such as Giant usually will put several items such as sweets and batteries in the aisles beside of the checkout station.

Question 2 Retail stores such as Giant usually

Question 2 Retail stores such as Giant usually will put several items such as sweets and batteries in the aisles beside of the checkout station. These are placed to remind the customers of things they may have overlooked or to show products that customers may not have thought of buying until they are seen. Based on the statement given, discuss ONE (1) possible hierarchy of effects that would combine the three components of the ABC Model to explain customer's attitude towards Kit Kat. (10 Marks)

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