Question: Question 2: Services Buyer Behavior Process (Chapter 5) In addition to crypto being a service, explore the complexity of the buyer behavior process for this

Question 2: Services Buyer Behavior Process

Question 2: Services Buyer Behavior Process (Chapter 5) In addition to crypto being a service, explore the complexity of the buyer behavior process for this new asset/investment class. What is driving adoption? Need recognition Information search Evaluation of alternatives Purchase Reaction

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